I led the creation of a refreshed visual identity for Sporting Life, the British newspaper first published in 1859 and now a digital-first sports destination, evolving the brand into a more contemporary expression while retaining the credibility and heritage behind its long-standing sports expertise.

The work brought the brand into a more cohesive visual system, spanning logo, typography, colour, photography and graphic elements, giving Sporting Life a stronger and more recognisable presence across its communications.The identity was designed to work beyond individual campaigns, creating a flexible foundation across digital, editorial, social, video and physical brand applications.