For Sky Bet’s RequestABet campaign, I art directed and produced a series of key visuals featuring former footballer Jimmy Bullard, using his distinctive personality and humour as the foundation for the creative. The work focused on making the product feel entertaining and character-led, creating a series of playful scenarios around Jimmy and the world of possibilities within football. I directed the visual approach across the content, working with the production team to shape the look, performance and execution for social.

Production: The Banquet
Photographer: Nick Eagle
Re-Toucher: Gary Roylance