I’m a Creative Director with almost 20 years of experience working across brand, advertising and digital.

My work spans visual identity, campaign development, art direction, photography, digital experiences and content; from defining a creative idea right through to directing its execution across multiple channels.

My approach is hands-on. Whether that means shaping a campaign, directing a shoot or working with post-production teams to bring an idea to life.

Not every idea needs to be made in the same way, and I enjoy exploring different approaches to find the one that best serves the creative. That might mean traditional photography and lighting, virtual production, 3D, motion or AI - or a combination of several techniques.

I’m particularly interested in creating work with a strong visual point of view - combining design, photography, typography, motion and art direction to make brands feel distinctive and culturally relevant.