For my own fashion label, SALT + WEST, I art directed a series of campaign images for the summer collection. Shot on 35mm film at The Light Space in Leeds, the shoot was built around a simple, natural approach. We used the studio’s abundant daylight to create a bright, considered visual language, allowing the clothing, textures and silhouette to remain the focus.

Rather than relying on heavily constructed lighting or a traditional e-commerce setup, I wanted the images to feel more like fashion editorial - relaxed, tactile and understated. The resulting series combines clean product-focused compositions with more expressive frames, creating a consistent visual identity for the collection.

Photographer: Jake Sam Walker