For adidas’ DUAL INSTINCT rugby campaign, I art directed & designed the interactive digital experience, developing a microsite that extended the campaign into an immersive online environment.

I led the creative and visual direction across the experience, developing the UI, interaction concepts and motion language, and working closely with developers to bring the ideas to life. Photography, product, typography and animation were brought together through a series of considered transitions and interactive moments, creating a more engaging way to explore the product and campaign story.