I developed a new visual identity for Super 6, creating a more distinctive and expressive visual language for the brand. As part of the refresh, I developed a new logo to give Super 6 a stronger, more ownable presence. The system was designed to bring together football culture and the energy of the Super 6 experience, with a flexible graphic language that could work across campaign, social and digital applications.

The direction combined editorial-style football photography with bold typography and hand-drawn graphic elements. This added a playful, human quality, creating a visual language that felt contemporary, energetic and rooted in football culture.